About Us

About us:

With “Connecting minds, creating insights” our mission, Insight Publications offers dynamic, creative platforms for sharing business news and information in Northeast Wisconsin — from magazines and events to digital messaging and marketing partnerships.

 

Mission: Connecting minds, creating insights

Vision: To be the trusted source for information in the New North that drives business growth, shares inspirational ideas and celebrates success.

 

 

 

Our story

We are Insight. We’re all about connecting minds, creating insights.

 

Our business-to-business clients rely on us to help share their stories — in our news magazines, in print and digital advertising and at our regional events. It’s a genuine, holistic approach to sharing ideas and information. It’s one that works.

 

We are committed to fostering relationships among business and community leaders and others who care passionately about the economic success of Northeast Wisconsin, a community of 1.2 million people in the New North. This mission goes hand-in-hand with our desire to help regional businesses succeed and grow.

 

We do this monthly in Insight. (Our readers say, “I get a lot of magazines, but Insight is the only one I read!”) We also do this through Insight on Manufacturing, our bi-monthly magazine for manufacturers.

 

We also do this through niche publications that fit our mission — including the New North Report, Northeast Wisconsin Manufacturing All Stars report and forwardHR, the Wisconsin SHRM publication for members of the Society of Human Resource Management.

 

Digital versions of our magazines, our e-newsletters and social media reach those looking for more immediate means of communication.

 

Our events appeal to those who find value in face-to-face communication, as attendees as well as sponsors. These include our InDevelopment conference, the Insight Women of Influence in the New North Region Awards and the Manufacturing First Expo Conference.

 

Since we launched Insight Publications LLC in 2007, we have formed successful partnerships with such organizations as New North, Inc., the NEW Manufacturing Alliance, St. Norbert College, the Wisconsin Family Business Forum, Enterprising Nonprofits and more.

 

Our award-winning partners in photography (Image Studios) and design (A2ZDesign) bring a level of sophistication to Insight Publications that is on par with national magazines.

 

Insight Publications was honored to receive the Rising Star Award from the Fox Cities Chamber of Commerce & Industry in 2011. Insight has also won several national awards from the Alliance of Area Business Publishers, including three in 2019 and two in 2020.

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