Our Story

We are Insight

We’re all about connecting minds, creating insights.

Our business-to-business clients rely on us to help share their stories — in our news magazines, in print and digital advertising and at our regional events. It’s a genuine, holistic approach to sharing ideas and information. It’s one that works.

We are committed to fostering relationships among business and community leaders and others who care passionately about the economic success of Northeast Wisconsin, a community of 1.2 million people in the New North. This mission goes hand-in-hand with our desire to help regional businesses succeed and grow.

We do this monthly in Insight. (Our readers say, “I get a lot of magazines, but Insight is the only one I read!) We also do this through Insight on Manufacturing, our bi-monthly magazine for manufacturers, and Insight on Technology, a quarterly magazine focused on the IT industry.

We also do this through niche publications that fit our mission — including the New North Report, Northeast Wisconsin Manufacturing All Stars report and forwardHR, the Wisconsin SHRM publication for members of the Society of Human Resource Management.

Digital versions of our magazines, our e-newsletters and social media reach those looking for more immediate means of communication.

Our events appeal to those who find value in face-to-face communication, as attendees as well as sponsors. These include our InDevelopment conference in March, the Insight Innovation Awards in May and Manufacturing First Expo Conference in October.

Since we launched Insight Publications LLC in 2007, we have formed successful partnerships with such organizations as New North, Inc., the NEW Manufacturing Alliance, St. Norbert College, the Wisconsin Family Business Forum, Enterprising Nonprofits and more.

Our award-winning partners in photography (Image Studios) and design (A2ZDesign) bring a level of sophistication to Insight Publications that is on par with national magazines.

We are proud to have gathered a team of creative professionals striving to outdo our personal best month after month. Our business staff and freelance writers come with years of experience as professional journalists and/or corporate writers. Our editorial and sales teams have years of experience in building regional and statewide relationships with leaders of the most prestigious and respected companies around.

Insight Publications was honored to receive the “Rising Star” award from the Fox Cities Chamber of Commerce & Industry in 2011. Insight has also won several national awards from the Alliance of Area Business Publishers, including three in 2019 and two in 2020.


Brian Rasmussen is a fisherman extraordinaire, on the water and on the ice, from Lake Winnebago to the chill waters of Canada. Faith and family are his passions. Give the guy a microphone and he can get any crowd going, pumped up for an event or clapping for his killer karaoke!

MaryBeth Matzek rarely sits still. She’s constantly on the go between writing and editing stories for Insight, making sure everyone stays on deadline and getting her kids from Point A to Point B. Fun fact: When MaryBeth first started working in-house for Insight in 2009, her first desk was a laundry table from Brian’s house.

Jessica Thiel pays close attention to detail whether she’s writing and editing articles or proofing the magazine pages. If there’s ever a stalemate over a grammar or punctuation question, Jess is the final decision-maker. In addition writing articles for all of Insight’s publications, she also edits Insight on Manufacturing.  Outside of work, she enjoys time with her family and enjoys running.

Stephanie Crowe easily wins the title of “most athletic Insight employee.” During the summer, she keeps busy outside whether it’s running, biking, hiking, kayaking or participating in triathlons. When she’s not being active outside, Stephanie enjoys spending time with her family, friends and her fur baby, Winston (Fast fact: Nearly all of Insight’s employees have a dog.) During the winter, she likes catching up on binge-worthy Netflix shows and traveling to warm destinations.

Bryan Aschenbrenner gives us something to laugh about almost every day. Bryan uses his creative skills to design and layout Insight, Insight on Manufacturing and other special publications. An award-winning designer, Bryan is also a talented photographer and videographer, who films and edits the Insight cover story video each month. And since we already have a Brian on the team, we call Bryan “B” to help keep them separate.

Dale Robertson has been involved with Insight since the beginning, first as a freelance graphic designer before joining the staff in 2018. In addition to spending time with his family and his seal point Siamese cat Blue and chocolate lab Chip, Dale loves music, sports (if there’s a game on, he’s watching it) and art. A Door County native, Dale’s dream is to return there someday and become a painter.

Deb Toll is our resident keeper of duct tape and twine, keeping the entire office humming as we prepare to “feed the beast” of perpetual deadlines. If you haven’t officially requested your copy of Insight, she will track you down and remind you that you really do want it. That is, if she is not out on a golf course somewhere, working on her swing for the next tournament, which she will probably win.


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